1. Collection and Use of Personal Information

When you use our online store services, we may request certain personal information from you. The store will use such information in accordance with this Privacy Policy. You are not required to provide the personal information we request; however, in many cases, if you choose not to provide it, we may be unable to offer you our products or services or respond to any issues you may encounter.

Below are examples of the types of personal information we may collect and how we may use such information.

2. Types of Personal Information We Collect

When you create an account, purchase products, download software updates, or contact us, we may collect various types of information, including your name, mailing address, phone number, email address, and communication preferences.

When you purchase products or gift cards through the store, we may collect information related to the recipient, such as name, mailing address, email address, and phone number. This information is used to fulfill your requests, provide related products or services, and for fraud prevention purposes.

In certain jurisdictions, and solely for legal compliance purposes (such as customs clearance), we may request government-issued identification in limited circumstances.

3. Purpose of Data Processing

The personal information we collect is used strictly for the following purposes:

• To provide and operate our services

• To process orders and deliveries

• To verify user identity

• To prevent fraud and ensure security

• To comply with applicable laws and regulations

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

4. How We Use Your Personal Information

We may use your personal information to inform you about new product launches, software updates, and promotional events. If you do not wish to receive such communications, you may opt out at any time by updating your preferences.

We may use personal information such as your email address or phone number to verify and authenticate your identity.

We may use personal information to send important notices, such as order-related information. As these communications are essential to your interaction with the store, you may not opt out of receiving them.

We also use personal information for internal purposes such as audits, data analysis, and research to improve our products, services, and customer communications.

Our systems integrate third-party SDKs, including JPush, Huawei Push, Alipay services, and Tencent Bugly, which are used to deliver system notifications and important service messages through the app.

5. Collection and Use of Non-Personal Information

We also collect data that cannot be used to directly identify a specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples include information such as occupation, language, postal code, area code, unique device identifiers, referral URLs, location, and time zone, which help us better understand user behavior and improve our products, services, and advertising.

We may collect information related to customer activity on our website. This information is aggregated to help us provide more useful content and understand which parts of our website, products, and services are of most interest to users. For the purposes of this Privacy Policy, aggregated data is treated as non-personal information.

We may collect and store details about how you use our services, including search queries. This information may be used to improve the relevance of our services and results. Such data generally does not include IP addresses, except in limited cases where it is necessary to ensure service quality.

6. Cookies and Other Technologies

The store, as well as our emails and advertisements, may use cookies and other technologies such as pixel tags and web beacons. These technologies help us understand user behavior, determine which parts of our website are visited, and measure the effectiveness of advertising and web searches.

Information collected through cookies and similar technologies is treated as non-personal information unless local law considers IP addresses or similar identifiers to be personal data. In such cases, we treat these identifiers as personal information. If non-personal information is combined with personal information, the combined data is treated as personal information under this Privacy Policy.

Like most internet services, we automatically collect certain information and store it in log files, including IP addresses, browser type and language, operating system, and date/time stamps.

We use this information to analyze trends, administer the website, understand user behavior, improve our products and services, and gather demographic information. The store may also use this information for marketing and advertising purposes.

Pixel tags allow us to send emails in a readable format and determine whether emails have been opened. We may use this information to reduce or eliminate unnecessary email communications.

7. Other Disclosures

We may disclose your personal information as required by laws, legal processes, litigation, or requests from public or government authorities, both within and outside your country of residence.

We may also disclose information if we determine that disclosure is necessary or appropriate for national security, law enforcement, or other matters of public importance.

If we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, we may disclose relevant information. In the event of a reorganization, merger, or sale, we may transfer all personal information collected to the relevant third party.

Protection of Personal Information

We take the security of your personal information seriously. We use encryption technologies such as Transport Layer Security (TLS) to protect your data during transmission. Personal data is stored on systems with restricted access and protected by physical security measures. Account passwords are stored in encrypted form, including when third-party storage services are used.

8. Privacy Questions

If you have any questions or concerns regarding this Privacy Policy or our data practices, or wish to file a complaint regarding potential violations of local privacy laws, please contact us through our customer support channels.

We will review and respond to all inquiries and requests. For complex matters, we may request additional information to better address your concern. If you are not satisfied with our response, you may refer your complaint to the relevant regulatory authority in your jurisdiction. We may update this Privacy Policy from time to time, and any material changes will be published on our website along with the updated policy.